Is blogging for lawyers dead? No, says Bob Ambrogi
Among the first legal professionals to start a blog (way back in 2002) , Bob Ambrogi talks about how effective a tool a blog can be for lawyers to transform themselves into go-to resources for other lawyers or for clients. Blogging isn't fast or easy, but in a video interview with Susan Martin of Thomson Reuters' Legal Current filmed during the American Association of Libraries (AALL) annual conference, Ambrogi gives several key tips:
- Establish a routine
- Develop a voice
- Get a niche (like a particular area of law or law practice management)
So blogs aren't dead. Neither are resumes. If you're trying to make a name for yourself consider whether blogging is for you.